Outright Mental · Quotes Entry No. 0002
Lonneke Engel
Top Model, principal of the lonneke.com commission
“We top models have a saying: 'men who can, make money; men who can't, make t-shirts'”
Quoted by Outright Mental
- Who
- The client — Dutch Top Model, longtime face of Ralph Lauren, founder of Organice Your Life, and the principal of the lonneke.com commission. The brief was hers: an empty white screen with a menu bar across the top.
- The work, 2010
- Art direction and product strategy on her official website, commissioned by her directly and delivered April 2010 — the white field navigated by a dock of painted icons, the pile of Polaroids, the wall of covers.