Know Where They Go
:30 Public Service Announcement, 2008
- Role
- Co-director
- Relationship
- Federal PSA commission · internet-safety campaign
- Target
- :30 internet-safety PSA ready for national broadcast, meeting federal brand-safety and network-clearance standards
- Constraints
- 2008 · federal client · broadcast-spec delivery for network air
- Force fielded
- Nick Charney Kaye and Marc Calamia — co-directors
- Time-to-dispatch
- Delivered and broadcast nationally, 2008
- Result
- :30 PSA aired on NBC, CBS, Fox, Oxygen, and other networks nationally — spot on Vimeo
- Principal
- U.S. Department of Justice
Co-directed by Nick Charney Kaye and Marc Calamia for the U.S. Department of Justice: a :30 internet-safety public service announcement that aired nationally on NBC, CBS, Fox, Oxygen, and other TV networks in 2008.
National-broadcast work delivered under a federal client’s brand-safety standards is the same discipline behind the studio’s branded-play practice today — interactive play built to hold up in public, for clients who can’t afford a misstep.
Presence over avoidance, per the manifesto: a public-service message that names the risk plainly and trusts the audience to look at it — the honest register a federal client needed, aired to the whole country.
