Know Where They Go

:30 Public Service Announcement

Co-directed by Nick Charney Kaye and Marc Calamia for the U.S. Department of Justice: a :30 internet-safety public service announcement that aired nationally on NBC, CBS, Fox, Oxygen, and other TV networks in 2008.

National-broadcast work delivered under a federal client’s brand-safety standards is the same discipline behind the studio’s branded-play practice today — interactive play built to hold up in public, for clients who can’t afford a misstep.

Presence over avoidance, per the manifesto: a public-service message that names the risk plainly and trusts the audience to look at it — the honest register a federal client needed, aired to the whole country.